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Every day, we work with young hardware startups to help them bring new products to market. While there is no deficit of passion and motivation in these zealous hardware entrepreneurs, we do see them make mistakes from time to time. Here are the 3 most common mistakes we see and strategies to avoid them so […]

You know those hypnotic GoPro videos of skateboarders flying down flights of stairs as if they had wings, surfers gliding along massive waves, and James Stewart killing it out on the dirt? You can’t just get a GoPro camera and expect to get that kind of quality right out of the box. You need a […]

Here in the Bay Area we probably have the greatest concentration of electronic gadgets, and the people who make them, this side of the planet. That can be a problem when it comes to parenting—even if you hide all your devices under your sofa, your kids will still come home raving about their best friend’s […]

Remember the clunky, brick-sized, beige-colored cell phones the 1980’s used to carry around? That’s what today’s environmental sensors remind Will Hubbard of. Will is the COO and co-founder of ChemiSense, a new player in the environmental sensor space that’s working on an air quality sensor that’s smarter, sleeker, and cheaper. And definitely not beige. It all started in […]

The vision behind Nebia, a Y Combinator-backed shower head raising $2.5 million and counting on Kickstarter, started with a simple problem: high-end gym goers tend to take their sweet time in the shower and, as a result, use up a lot of water. The unlikely inspiration for a solution to this problem? Industrial nozzles used by […]

Introduction: A Brief History of IoT In 1926, inventor and futurist Nikola Tesla remarked upon the potential power of wireless technology to eliminate social problems arising out of the natural distance that exists between individuals and groups of people: “When wireless is perfectly applied the whole earth will be converted into a huge brain, which […]

Beauty and function encompass two critical elements of a hardware product: one tangible and the other intangible. For Endless Mobile, these two elements encapsulate the overarching vision for the product they sought to create: an affordable, yet delightful and luxurious computer for the developing world. For hardware companies, mechanical engineering and industrial design can sometimes appear […]

You’ve ran your tests and iterated until you can iterate no more (well, you could but you won’t). Now finally, (finally!) you’re ready to bring your product to the masses. But what’s the best way to get it out there? Kickstarter and Indiegogo have brought some real success stories to market over the past few years and […]

Each startup begins with a dream, an idea. But to discover the courage, strategy, and means to actually move toward realizing that idea is a exceptional task and for most Founders that period of transition is both challenging and transformative. Clifton Roozeboom is in the midst of such a transition as he moves from completing […]

For this week’s Hardware Spotlight, we’re chatting with Alex Neskin, the CTO at Petcube, an innovative product that connects owners with their pets using remote wireless camera streaming, 2-way audio, and a built-in laser pointer. Often the greatest lessons are born out of challenges encountered and Alex Neskin, CTO at Petcube, relates to this sentiment all too […]