Birgitte Rasine

The development of autonomous vehicle technologies, coupled with a growing demand for personal transport options and decreasing interest in vehicle ownership, is radically impacting the automotive industry. Forward-thinking OEMs* like Ford are responding with a bold new strategy: redefining themselves as service-oriented mobility companies. We talk to Adi Singh, Research Scientist at Ford’s Silicon Valley-based […]

We humans have turned our faces heavenward since we can remember—no doubt at the same time as we painted animals in caves and learned to make fire. Thousands of years later, we stand at the incredible moment in our history when we’ve successfully landed a creature of our own making on another planet: the Rover. […]

What would you say to an entrepreneur who wanted to make a product that customers could use for literally just nine months?  We’re not talking about planned obsolescence; we’re talking about a literal, physical inability to use the product. Not too smart in terms of user engagement, right? Of course, when we say “prenatal,” it […]

The camera is one of those things that is not only a long-standing historical item (the first one was invented in 1021 AD, if you want to get really technical) but also one that continues to attract innumerable entrepreneurial efforts. You’d think every variation on the camera that could possibly be invented already exists. But, […]

Saving the world is great. In theory. But when it comes to the nitty gritty of making your ideals a business reality, you need to swap those rose-colored glasses for some eyes-wide-open realism.  Yet even in this complicated world we live in where multiple realities vie for attention, you can still do a lot of […]

Silicon Valley teems with slick hi-tech gadgets that make life, work, and play fun, but that at the end of the day none of us really, truly need. Then there are those devices that do actually improve lives or make play more interactive. But can a device help us change our habits? That’s the question designer […]

What’s tougher than creating a new product in a well-established market? Creating a new product in a well-established market that happens to be not sexy, and for some even taboo. We’re referring to the wheelchair. Historically, the wheelchair has been associated with disability, old age, or some kind of infirmity. While multi-billion dollar empires have […]

Some of the products in our world are brand new—they’re the things we “didn’t know we needed,” the innovations that ramp up our experience of life a few notches. You know, like the Internet, the iPhone, and now all those Internet of Things things. Plenty of other products are age-old, traditional, ubiquitous. We also can’t […]

We live in a world replete with devices. Tablets, smartphones, desktops, laptops, smart watches, cars, TVs, thermostats, door locks. Probably toasters soon, too. Surely we don’t need another “thing.” Surely, if we want to do something as simple as browse through our photos, we can just pull up our tablets, smartphones, or plug our camera […]

Back in the 1990’s, virtual reality (VR) was a big thing. The next big thing, the media sang enthralled. Trouble was, the technology infrastructure wasn’t built out to allow any sort of appreciable user base to develop, and so VR stayed on the fringes, its tentative flames kept alive by a small contingent of diehard […]

Entrepreneurs are known for falling so hard for their own products that they can’t see past all the fancy features. Not to knock all those labors of love, but when it comes to building products that work (and brands that last), a little cool-headed distance goes a long way. Certain industries lend themselves better to […]

Steve Jobs once said, “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” Apple makes beautifully functional—and functionally beautiful—products that people are passionate about and cannot seem to live without. The company would famously keep all of […]

You may have heard somewhere that Silicon Valley is a breeding ground of innovation, technology, and sophistication. Most startups here take one thing and iterate through near-infinity on that one thing until it’s the most perfect, elegant, and uber-functional “one thing” you can find. And often the most expensive. Trouble is, not everyone is necessarily […]

It’s one thing to design a product that improves the way something works, makes things fun, or helps you explore new ways of doing things. It’s quite another to change routine, daily behavior, like typing or using a keyboard. That’s the challenge Gest is taking on. Gest is, in the company’s own words, a digital […]

Moddler is widely known as one of the top boutique 3D print shops in the Bay Area. Founded by vfx veteran and Emmy Award winner John Vegher, the company enjoys a glittering line-up of clients and a solid reputation for quality, care, and customer service. Moddler’s focus on producing the highest quality parts for their customers, regardless […]

Every startup knows about accelerators, but not every startup knows how to read between the lines of an accelerator experience to transform those golden nuggets of expertise, resources, and connections that these organizations offer into a viable new brand. In this week’s Spotlight we share the story of Peeple, the smart caller ID for your front […]

We’ve all heard of the digital divide. But in Silicon Valley, there’s another kind of gap—the chasm between software and hardware. Hardware developers have watched for years as their software dev friends pulled down free pieces of code from GitHub, spun off app after app from their dorm rooms and garages, and wooed millions of […]

You know those hypnotic GoPro videos of skateboarders flying down flights of stairs as if they had wings, surfers gliding along massive waves, and James Stewart killing it out on the dirt? You can’t just get a GoPro camera and expect to get that kind of quality right out of the box. You need a […]

Here in the Bay Area we probably have the greatest concentration of electronic gadgets, and the people who make them, this side of the planet. That can be a problem when it comes to parenting—even if you hide all your devices under your sofa, your kids will still come home raving about their best friend’s […]

Remember the clunky, brick-sized, beige-colored cell phones the 1980’s used to carry around? That’s what today’s environmental sensors remind Will Hubbard of. Will is the COO and co-founder of ChemiSense, a new player in the environmental sensor space that’s working on an air quality sensor that’s smarter, sleeker, and cheaper. And definitely not beige. It all started in […]